What+Does+Green+Really+Mean

Mini-Course being offered March 21-25, 2011

Course Description
It’s cool to be “green,” but what does that really mean? From cars to household cleaners, there are many products claiming to be “eco-friendly” these days. We’ll go behind the hype to uncover the truth and find out how “green” they really are. Join us to learn how you can use your purchasing power to protect the planet!

=Monday, March 21=


 * Introductions/Entrance Ticket:** Which environmental issue are you most concerned about or do you think is the most important, and why?

With your partner, choose 2-3 environmental ads from the slideshow below. Use the "Five Key Questions" and the "Media Deconstruction Key" to analyze each ad. Refer to "The Language of Persuasion" to identify which rhetorical appeals are being used. media type="custom" key="8770738"

As a class, discuss our observations about the environmental ads in general:
 * //What do they have in common?//
 * //How are they different?//


 * Exit Ticket:** Which environmental ad from among the ones you saw today was the most effective and why?

=Tuesday, March 22=

//Why do you think companies market their products as being environmentally-friendly or "green"?// //What assumptions are they making about consumers or potential customers?//
 * Entrance ticket:**
 * 1) With your partner, organize your collection of ads from least to most effective.
 * 2) Choose one of the most effective ads, and analyze it following the process we used yesterday.
 * 3) Then organize your collection again from least legitimate claims to most legitimate claims.
 * 4) Choose one of the ads you think is the least legitimate, and analyze it following the process we used yesterday.

Wednesday, March 23

Thursday, March 24

Friday, March 25

Environmental References
Green Channel on Hulu [|Planet Green] from Discovery [|TheDailyGreen: The Consumer's Guide to the Green Revolution]